MASTERCARD DIGITAL ENGINE

Owners

Goods & Services

Software as a Service (SaaS) featuring software for use in social media and online marketing; Software as a Service (SaaS) services featuring software for performing social media management, customer tracking and data analysis; Designing, developing and maintenance of a marketing software platform for third parties for marketing and analytics, customer relationship management and business data analysis; Software as a Service (SaaS) featuring software for businesses to interact with consumers through social media channels, to track and analyze communications across social media channels; Providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the field of marketing, promotion, sales, customer information, and customer relationship management; Providing temporary use of online non-downloadable software to facilitate communication in the field of advertising, marketing and business services; Electronic data storage; Software as a Service (SaaS) featuring software for the collection, analysis, management, storage, and display of data regarding consumer activity and geographic locations; Software as a Service (SaaS) featuring software for use in marketing and advertising services, including digital media activation, optimization and planning, segmentation and profiles, targeting and attribution, measurement and reporting, predictive modeling, data analytics, and market research

Data Management for others, namely, data collection, data privacy protection, data organization, data media activation and data monitoring for use by others in advertising and media campaigns; Digital Marketing services; Business management and business strategy development services; Consumer research; Collection and analysis of market research data to provide marketing strategy and prediction of consumer behavior and market trends; Collection and analysis of social media data for marketing and brand reputation purposes