Downloadable software in the nature of a mobile application for creating an electronic dialogue with physicians about a sponsoring pharmaceutical manufacturer's brand by engaging the physician through interactive messaging to deliver educational information in a variety of formats, and for collecting, tracking, and recording user and behavioral data to enhance the sponsoring pharmaceutical manufacturer's future marketing decisions

'applic':9 'behavior':48 'brand':23 'collect':42 'creat':11 'data':49 'decis':59 'deliv':32 'dialogu':14 'download':1 'educ':33 'electron':13 'engag':25 'enhanc':51 'format':39 'futur':57 'inform':34 'interact':29 'manufactur':21,55 'market':58 'messag':30 'mobil':8 'natur':5 'pharmaceut':20,54 'physician':16,27 'record':45 'softwar':2 'sponsor':19,53 'track':43 'user':46 'varieti':37

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