MEDIACART

Owners

Goods & Services

Electronic information delivery and tracking system consisting of computer hardware, computer software for use in delivering and tracking electronic information, namely, for determining and displaying the contents of a shopping cart, for determining the location of the shopping cart or products within a store, for delivering and displaying advertisements, product promotions, product pricing, product information, recipes, nutritional information, store-related notifications, shopping lists, news, weather, and other information to a video display on the shopping cart, for responding to voice commands, for responding to commands from cart-mounted interactive navigation buttons, for scanning products, and for collecting and storing data related to consumer purchases; bar code scanners, microphones, batteries, battery chargers, Radio Frequency Identification (RFID) scanners, RFID readers, RFID antennas, wireless receivers, and video displays for mounting on shopping carts; computer hardware, computer software for use in delivering and tracking electronic information for determining and displaying the contents of a shopping cart, for determining the location of the shopping cart or products within a store, for delivering and displaying advertisements, product promotions, product pricing, product information, recipes, nutritional information, store-related notifications, shopping lists, news, weather, and other information to a video display on the shopping cart, for responding to voice commands, for responding to commands from cart-mounted interactive navigation buttons, for scanning products, and for collecting and storing data related to consumer purchases

Technology-enabled shopping carts

Retail marketing services, namely, promoting the goods of others through direct product advertising at the point of purchase in a retail store on technology-enabled shopping carts; marketing analysis services, namely, analyzing consumer purchasing data to evaluate advertising and product promotion effectiveness and creating reports from such data; consumer research, namely, collecting, storing, mining, processing and analyzing consumer data to evaluate shopper purchasing habits, advertising effectiveness, and product replenishment needs