Enterprise database management software for use in data collection, enriching data by adding new information to the original data, the provision of statistical data analysis including the ability to display results, the manipulation of data via data structure merging, data organization, data storage, the generation of recommendations for selecting products and inventory based on the activity of customers and partners, and instructional user guides sold therewith as a unit for enterprise technical and business representatives seeking to better understand and derive value from their data

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