telemarketing services via telephone calls and direct mail follow-up to contact a geographically and demographically select group of persons who are invited to switch to the client-station's news program and the respondent's name and address are entered into the client's viewer data base

'address':41 'base':50 'call':5 'client':30,46 'client-stat':29 'contact':13 'data':49 'demograph':17 'direct':7 'enter':43 'follow':10 'follow-up':9 'geograph':15 'group':19 'invit':24 'mail':8 'name':39 'news':33 'person':21 'program':34 'respond':37 'select':18 'servic':2 'station':31 'switch':26 'telemarket':1 'telephon':4 'via':3 'viewer':48

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