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Goods & Services

[ Computer software for maintaining and providing third party access to databases containing information on television and radio programming, advertising and media research information, demographic information, and media rating information; computer hardware and software for use in collecting information about the transmission and reception of signals and their content delivered via over-the-air broadcast, cable, satellite, and a global computer network, and the listening, viewing, and usage habits of signal receiving audiences; software for conducting market research in the field of polling the general public about commercial programming, current events and issues; downloadable reports containing data and information, namely, television and radio programming information, advertising and media research information ]

Market research services, namely, measurement of circulation, coverage and audience of all types of advertising media; market research services, namely, media research services relating to the listening, viewing and usage habits of persons who may receive programming content being measured by a variety of means, namely, over the air transmission, cable, satellite, mobile internet, fixed internet; collecting, analyzing and providing marketing information about characteristics of audiences of programming content, namely, providing programming rating reports for marketing purposes, media research relating to audience use and viewing of commercials and programming regardless of signal transmission means and/or receiving means, and demographic data regarding the content receiving audiences; conducting market telephone surveys and other consumer polling regarding personal media viewing and usage, product purchasing, preferences, and awareness, current events, sports interests, behaviour, opinions, and related activities, advertising and brand awareness and recognition, and consumer demographics, creating downloadable reports based on such information and providing such information to third parties; market research services, namely, collecting and analyzing information about television, cable, satellite, radio, online and mobile media content and providing such information to third parties; developing a methodology for marketing analysis purposes for third parties using audience data and its demographic characteristics for geographic, demographic and socioeconomic visualization and analysis by such third parties