OBSERVATORY

Owners

Goods & Services

Downloadable computer software platforms for tracking, collecting, ingesting, processing, reporting, and analyzing consumer digital signals to ascertain behavioral patterns; Downloadable software for use in querying, tracking, collecting, storing, aggregating, ingesting, organizing, transforming, managing, accessing, analyzing and reporting online consumer data and market intelligence data to provide information relating to consumer content consumption, consumer behavioral patterns and purchasing trends; Downloadable software enabling extraction, transformation and load (ETL) of data in the field of consumer content consumption, consumer behavioral patterns and purchasing trends

Providing temporary use of non-downloadable cloud-based software for cloud-based data processing, namely, data management, master data management, data integration, data consolidation, data synchronization, data curation, data preparation, data governance, data transformation, data extraction, data migration, data loading, data quality, data cleansing, and extraction, transformation and load (ETL) processing; all of the foregoing for use in identifying and analyzing consumer content consumption, consumer behavioral patterns and purchasing trends; Providing temporary use of online non-downloadable software for viewing real-time data on user-generated events occurring in computer software, mobile applications, and websites in the field of consumer content consumption, consumer behavioral patterns and purchasing trends; Data conversion of electronic information in the field of consumer content consumption, consumer behavioral patterns and purchasing trends; Platform as a service (PAAS) featuring computer software platforms for use in querying, tracking, collecting, storing, aggregating, ingesting, organizing, transforming, managing, accessing, analyzing and reporting online consumer data and market intelligence data to provide information relating to consumer content consumption, consumer behavioral patterns and purchasing trends