U.S. federal trademark · Serial No. 77620512 · Reg. No. 212972
A broadcast management software system for use in broadcast and cable networks, single stations and station groups, cable MSO's, satellite operators and other entities in the media industry, which manages various activities, namely, program acquisition and distribution, program contracting, rights, amortization, long term planning, detailed scheduling, promo campaigns, airtime sales including inventory management, rates and rating, proposals and contracts, brand allocation, commercial assignment, makegoods used to compensate buyers for spots not aired or for future spots that can't be aired, day of air activities including editing, finalizing playlist, tape/media transfer for automation, playlist generation, namely, file export of list of scheduled events detailing time, duration, number, as-run reconciliation used to compare actual schedule to planned schedule, billing and accounts receivables, and use of optimization engines to improve use of airtime inventory
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