Electronic collection of permission-based e-mail addresses of individuals for direct marketing usage by e-commerce companies, namely, collection of demographic and behavioral data during a subscribing process to assure that only relevant messages are sent to each individual; monitoring of member's experiences to improve quality of content over time; evaluation of behavior relevant to consumer preferences and buying habits; personalization of content for subscribers; and integration with proven direct marketing data-mining techniques

'address':10 'assur':34 'base':6 'behavior':27,58 'buy':64 'collect':2,23 'commerc':20 'compani':21 'consum':61 'content':53,68 'data':28,78 'data-min':77 'demograph':25 'direct':14,75 'e':8,19 'e-commerc':18 'e-mail':7 'electron':1 'evalu':56 'experi':48 'habit':65 'improv':50 'individu':12,43 'integr':72 'mail':9 'market':15,76 'member':46 'messag':38 'mine':79 'monitor':44 'name':22 'permiss':5 'permission-bas':4 'person':66 'prefer':62 'process':32 'proven':74 'qualiti':51 'relev':37,59 'sent':40 'subscrib':31,70 'techniqu':80 'time':55 'usag':16

OPT EASE

Owner

Goods & Services