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Computer software for use in generating alpha numeric codes and machine-readable bar codes and other machine-readable symbols, and translating such codes and symbols into human-readable form and for linking to computerized data files, local area computer networks, wide-area computer networks, and the global computer network; computer software for use with optical scanners and micro browsers associated with wireless communications devices for reading alpha numeric codes and machine-readable bar codes and other machine-readable symbols

Advertising services, namely, creating print advertisements and promotional literature optically encoded with alpha numeric codes and machine-readable bar codes and other machine-readable symbols which, when read with an electronic scanning device or micro browser associated with a wireless communications device, direct the user to the advertiser's specified sites on the global computer network