Incentive awards program to promote the sale of non-alcoholic beverages whereby participants accumulate points from purchases that can be redeemed for merchandise; consumer loyalty services for commercial, promotional, and advertising purposes, namely, administration of loyalty program that allows consumers to redeem points for promotional items

'accumul':15 'administr':35 'advertis':32 'alcohol':11 'allow':40 'award':2 'beverag':12 'commerci':29 'consum':25,41 'incent':1 'item':47 'loyalti':26,37 'merchandis':24 'name':34 'non':10 'non-alcohol':9 'particip':14 'point':16,44 'program':3,38 'promot':5,30,46 'purchas':18 'purpos':33 'redeem':22,43 'sale':7 'servic':27 'wherebi':13

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