PLAYERSOS

Owner

Goods & Services

Downloadable computer software for use in customer relationship management (CRM); Downloadable computer software platforms for collecting, managing, organizing, analyzing, enriching, and activating fan and customer data; Downloadable computer software for collecting, managing, organizing, analyzing, enriching, and activating fan and customer data; Downloadable computer software for customer relationship management, fan relationship management, data collection, identity resolution, audience segmentation, audience intelligence, data analytics, fan engagement, marketing automation, digital communications, advertising activation, and campaign performance, measurement and attribution; Downloadable computer software for optimizing social media profiles, data analytics and website design, hosting and development; Downloadable computer software for creating, managing, and analyzing first-party audience databases and audience profiles; Downloadable computer software for creating and managing websites, online communities, newsletters, electronic messaging, live video content, and digital communications; Downloadable computer software for integrating, segmenting, and activating audiences across digital advertising platforms and demand-side advertising platforms

Providing on-line chat rooms for transmission of messages among computer users concerning sports, athletes, entertainment, fan engagement, and topics of general interest; Providing on-line forums for transmission of messages among computer users; Electronic messaging services; Transmission of short messages; Streaming of video and audio material on the Internet; Streaming of audio, visual and audiovisual material via a global computer network; Broadcasting of video and audio programming over the Internet; Webcasting services; Telecommunication access services; Electronic data transmission; Streaming of data; Telecommunications services for providing multiple-user access to a global computer network; Providing access to databases; Providing user access to a global computer network

Software as a service (SAAS) services featuring software for collecting, managing, organizing, analyzing, enriching, and activating fan and customer data; Software as a service (SAAS) services featuring software for customer relationship management, identity resolution, audience segmentation, data analytics, fan engagement, marketing automation, and measurement and attribution of advertising and marketing campaigns; Software as a service (SAAS) services featuring software for creating, managing, and analyzing first-party audience databases and audience profiles; Software as a service (SAAS) services featuring software for creating and managing websites, online communities, newsletters, electronic messaging, live video content, and digital communications; Software as a service (SAAS) services featuring software for integrating, segmenting, and activating audiences across digital advertising platforms and demand-side advertising platforms; Providing temporary use of online non-downloadable computer software for data collection, identity management, audience intelligence, fan engagement, marketing automation, digital communications, advertising activation, and campaign performance analytics; Software as a service (SAAS) services featuring software for tracking and analyzing user interactions, website activity, communications, purchases, registrations, engagement, and other audience behavior; Application service provider (ASP) featuring software for use in customer relationship management, fan relationship management, data collection, identity resolution, audience segmentation, audience intelligence, data analytics, fan engagement, marketing automation, digital communications, advertising activation, and campaign performance measurement and attribution of advertising and marketing campaigns; Data as a service (DAAS) services featuring software for accessing, aggregating, analyzing, enriching, integrating, managing, and activating first-party and third-party data and audience data; Platform as a service (PAAS) featuring computer software platforms for collecting, integrating, managing, analyzing, enriching, and activating fan and customer data; Platform as a service (PAAS) featuring computer software platforms for identity resolution, audience segmentation, audience intelligence, fan engagement, customer relationship management, marketing automation, digital communications, social networking, creation and management of online communities, advertising activation, and advertising campaign measurement and attribution; Platform as a service (PAAS) featuring computer software platforms for enabling users to create, configure, customize, and manage websites, fan communities, audience databases, fan profiles, digital communications, marketing campaigns, and fan engagement experiences; Platform as a service (PAAS) featuring computer software platforms for integrating third-party applications, data sources, advertising platforms, social media platforms, and demand-side advertising platforms; Providing temporary use of online non-downloadable computer software applications for application programming interface (API) for integrating fan and customer data, identity data, audience data, third-party applications, websites, social media platforms, advertising platforms, and digital communications services

Advertising, marketing and promotion services; Digital advertising services; Targeted marketing services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Analysis of advertising response; Analyzing and compiling data for measuring the performance of advertising campaigns; Providing consulting services in the field of facilitating the planning, buying, and selling of media; Preparation and realization of media and advertising plans and concepts; Advertising and business management consultancy; Dissemination of advertisements via the Internet; Dissemination of advertisements; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Business research and data analysis services in the field of customer engagement, audience behavior, marketing, and advertising; Collection and analysis of quality metric data for matching and connecting advertisers with targeted audiences for business purposes; Market research services; Marketing services; Business strategy development services; Provision of an online marketplace for buyers and sellers of goods and services; Online retail store services featuring software; Administration, billing and reconciliation of accounts on behalf of others

Online social networking services; Online social networking services in the field of sports, entertainment, athletes, creators, celebrities, and fan communities; Online social networking services for athletes, fans, creators, celebrities, and other users to communicate, interact, form virtual communities, share information and content, and engage with one another; Online social networking services for connecting athletes, celebrities, and creators with fans and communities