computer software programs that provide access to information and databases which are used by advertising agencies in their research departments, or by magazines and newspapers as sales support to analyze, decide and select the best combination of media, ie, television, radio, magazines or newspapers, to place advertisements to most cost effectively reach a targeted market

'access':6 'advertis':15,47 'agenc':16 'analyz':30 'best':35 'combin':36 'comput':1 'cost':50 'databas':10 'decid':31 'depart':20 'effect':51 'ie':39 'inform':8 'magazin':23,42 'market':55 'media':38 'newspap':25,44 'place':46 'program':3 'provid':5 'radio':41 'reach':52 'research':19 'sale':27 'select':33 'softwar':2 'support':28 'target':54 'televis':40 'use':13

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