PREDICTIVE PURCHASE DATA

Owner

Goods & Services

marketing and advertising services; marketing and advertising services, namely, providing data for media targeting and personalization; marketing and advertising services, namely, scoring consumer propensity to take certain actions and delivering these scores to others; market segmentation consultation; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis

providing temporary use of non-downloadable software for data services in the nature of consumer scoring and segmentation, namely, the analysis of consumer traffic; data as a service (DAAS) services featuring software for classifying, analyzing, and scoring consumers and determining consumer behavior without the use of sensitive personal information and in compliance with consumer privacy laws; software as a service (SAAS) services featuring software for and platform as a service (PAAS) featuring computer software platforms for scoring of consumer traffic to enable more accurate targeting and personalization