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Downloadable software for creating, sharing, and using custom matrix barcodes; Downloadable software for downloading custom matrix barcodes as images; Downloadable software for customizing color, shape, and design of matrix barcodes; Downloadable software for designing matrix barcodes to link to web pages, PDFs, payment information, digital menus, social media, and contact information; Downloadable software for sharing custom matrix barcodes on social media, by email, or via print; Downloadable software for creating custom location based matrix barcodes; Downloadable software for using custom matrix barcodes for interactive voting, booklets, and business activities; Downloadable software for converting custom matrix barcodes to near field communication (NFC) tags; Downloadable software for creating, sharing, managing, and interacting with custom near field communication (NFC) tags