U.S. federal trademark · Serial No. 85931830
software that traditional media buys which provides for the following: 1) real time bidding of signing up for additional products, services, mailing lists, or agreeing to be contacted about products or services by a select third party; 2) real time marketplace to manage transactional behavior between publishers and co-registration advertisers; 3) traditional media buying management, namely, ad tracking, ad placement, ad inventory management, and the provision of a blend of algorithms and qualitative metrics used to deliver the right ads to the right user segment; and 4) user tracking via IP address, third party cookies and voluntarily given information., i.e. name, email address, phone number, for the purpose of delivering an ad
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