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tracking, capturing and customizing data and information for other businesses based on personal user preferences for personalization and recommendation purposes for computer dynamic music playlist generation, for computer dynamic program guide generation, for Web site and Web interface customization and personalization for advertising purposes, for wireless services personalization, and for customized programming services in television and audio channels all relating to advertising and marketing

computer software for tracking and customizing content and commerce offerings, and gathering marketing data and information for businesses, based on personal preferences and content characteristics for use in browser plug-ins, Web music players, Desktop music players, Web sites, cable television and broadband program delivery and channel switching interfaces, smart phones and other wireless handheld device interfaces