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analysis of consumer data for use in direct-response fundraising campaigns by not-for-profit entities to increase donor engagement; analysis of consumer data for use in direct-response campaigns by commercial and not-for-profit entities; analyzing and compiling market data for use in direct-response fundraising campaigns; analysis of market research data and statistics; analyzing and compiling consumer statistics and data and other sources of information for business purposes; analyzing and compiling data for measuring the performance of donor fundraising campaigns; business management consulting in the field of donor fundraising by not-for-profit entities; business management consulting in the field of direct-response marketing and fundraising campaigns by commercial and not-for-profit entities; direct marketing services; direct marketing consulting services