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Designing, implementing and tracking patient and member outreach campaigns that use multiple communication channels for business purposes, namely, for the purpose of increasing patient use of medical resources, medical professionals, and preventative health care services by patients so that health care providers and insurers can improve their healthcare plans and enhance government performance ratings; data management and analytics services for business purposes, namely, organization and analysis of medical consumer data to determine how consumers use medical services and resources so as to increase the use and efficiency of those services and resources; behavioral assessment, namely, conducting consumer tracking behavior research and consumer trend analysis and identifying consumers, members, and populations to strategically target with healthcare engagement marketing and preventative care messaging that advertises preventative care services; predictive modeling, namely, using analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; all the aforementioned services for health care providers and health insurers