Market research services, namely, evaluating the impact of advertising, detailing, direct to consumer (DTC) marketing and other factors on both new prescriptions as well as repeat prescriptions for the pharmaceutical industry; quantifying the return on investment of marketing programs for the pharmaceutical industry using analysis and modeling software

'advertis':9 'analysi':45 'consum':13 'detail':10 'direct':11 'dtc':14 'evalu':5 'factor':18 'impact':7 'industri':31,43 'invest':36 'market':1,15,38 'model':47 'name':4 'new':21 'pharmaceut':30,42 'prescript':22,27 'program':39 'quantifi':32 'repeat':26 'research':2 'return':34 'servic':3 'softwar':48 'use':44 'well':24

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