administration of a customer loyalty program which provides registered customers with free and discounted menu items, exclusive offerings, and exclusive access to events for registered members; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes

'access':21 'administr':1 'advertis':38 'and/or':37 'club':32 'commerci':35 'custom':4,10,27,31 'discount':14 'event':23 'exclus':17,20 'free':12 'item':16 'loyalti':5,28 'member':26 'menu':15 'offer':18 'program':6 'promot':36 'provid':8 'purpos':39 'regist':9,25 'servic':29,33

downloadable computer application software for mobile devices and mobile phones, namely, software for use with a customer loyalty program

'applic':3 'comput':2 'custom':17 'devic':7 'download':1 'loyalti':18 'mobil':6,9 'name':11 'phone':10 'program':19 'softwar':4,12 'use':14

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