U.S. federal trademark · Serial No. 74496745
providing non-coupon related management and settlement of trade spending between manufacturers and retailers without involving ultimate purchasers of products while - i.) providing proof of performance of a trade promotion by vertifying the sale of products subject to reimbursement in the trade spending program, and ii.) measuring the increase of sales of a product through measurement of expenditure of trade promotion dollars expended on that product during a specified time period
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