Computer software that gathers and analyzes data and employs artificial intelligence functions, all for use in automating a users' global marketing information processes and for use in generating reports on marketing effectiveness and calculating return on investment; Computer software for use in business and marketing data analysis that enables a user to automate the process of business and marketing analytical model building

'analysi':47 'analyt':60 'analyz':6 'artifici':10 'autom':17,53 'build':62 'busi':43,57 'calcul':34 'comput':1,38 'data':7,46 'effect':32 'employ':9 'enabl':49 'function':12 'gather':4 'generat':28 'global':20 'inform':22 'intellig':11 'invest':37 'market':21,31,45,59 'model':61 'process':23,55 'report':29 'return':35 'softwar':2,39 'use':15,26,41 'user':19,51

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