Computer software for use in measuring the effectiveness of marketing messages and for optimizing the performance and delivery of marketing messages and marketing campaigns; computer software for use in measuring the effectiveness of marketing messages and marketing campaigns; computer software for use in optimizing the performance and effectiveness of marketing messages and marketing campaigns; computer software for optimizing the performance and effectiveness of mobile applications through data analytics and customer engagement marketing tools; computer application software for mobile phones, smart phones, mobile computers, laptops, and other mobile devices, namely, software for the transmission and use of data and information via such mobile devices

'analyt':68 'applic':65,75 'campaign':24,38,54 'comput':1,25,39,55,74,83 'custom':70 'data':67,97 'deliveri':18 'devic':88,103 'effect':8,32,48,62 'engag':71 'inform':99 'laptop':84 'market':10,20,23,34,37,50,53,72 'measur':6,30 'messag':11,21,35,51 'mobil':64,78,82,87,102 'name':89 'optim':14,44,58 'perform':16,46,60 'phone':79,81 'smart':80 'softwar':2,26,40,56,76,90 'tool':73 'transmiss':93 'use':4,28,42,95 'via':100

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