Administration of a consumer points-based loyalty program that encourages participants to collect points and later redeem them at applicant-owned or - managed retail shopping centers for perquisites and privileges, namely, access to services and facilities not available to non-participating consumers

'access':34 'administr':1 'applic':22 'applicant-own':21 'avail':40 'base':7 'center':28 'collect':14 'consum':4,45 'encourag':11 'facil':38 'later':17 'loyalti':8 'manag':25 'name':33 'non':43 'non-particip':42 'own':23 'particip':12,44 'perquisit':30 'point':6,15 'points-bas':5 'privileg':32 'program':9 'redeem':18 'retail':26 'servic':36 'shop':27

SIMON REWARDS

Owners

Goods & Services