Trademark Search  /  SMART PLAY

SMART PLAY

● Live · Pending

U.S. federal trademark · Serial No. 99541880

Mark
SMART PLAY
Status
Pending
Serial Number
99541880
Filing Date
December 11, 2025
Class(es)
Class 009, Class 016, Class 022, Class 025, Class 028, Class 041, Class 042

Owner

LEGO HOLDING A/S
03 · BILLUND, DK

Goods & Services

Printed matter in the nature of printed publications, namely, brochures, booklets, and teaching materials in the field of interactive play; Stationery; Educational supplies in the nature of printed publications, namely, brochures, booklets, and teaching materials in the field of interactive play; Printed instructional and teaching materials in the field of interactive play

Cultural activities, namely, organization of events for cultural purposes; Entertainment information; Education information, namely, information on education; Educational services in the nature of operating learning centers for children and young adults, namely, conducting workshops for children and young adults on how to build motorized toys and use computer software to design and control interactive toys; Educational and entertainment services, namely, providing a website featuring temporary use of non-downloadable interactive games in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring educational activities in the nature of games and puzzles in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring non-downloadable publications in the nature of story books in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring non-downloadable publications in the nature of comic books in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring non-downloadable educational videos in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring non-downloadable publications in the nature of articles in the field of children's toys, cartoons, and construction toys; Educational and entertainment services, namely, providing a website featuring non-downloadable publications, namely, instructional material in the nature of instruction manuals in the field of children's toys, cartoons, and construction toys

Clothing, namely, shirts, pants, jackets, sweatshirts, gloves, underwear, socks, sleepwear, costumes for use in children's dress-up play, and Halloween costumes and masks sold in connection therewith; footwear; headgear being headwear

Bags for storage, made of paper, or plastics, namely, plastic and paper portable toy storage bags

Providing on-line non-downloadable software for use in playing with interactive toy building bricks

Toys, games, and playthings, namely, construction toys, toy construction blocks and connecting links therefor, toy figures, toy vehicles, toy animals, toy foliage, toy furniture, play mats for use with construction toys, toy weapons, toy buildings and accessories therefor, building games, construction toy sets, toy stacking, nesting, and sorting boxes for children, and interactive toy blocks and connecting links therefor; Festive decorations, namely, Christmas tree ornaments and Christmas tree decorations, except lights, candles, and confectionery, none of the foregoing being playground equipment or playground structures

Downloadable and recorded content, namely, visual and audio recordings featuring information about interactive toy building bricks, sounds, games, lights, and vibrations; Downloadable software for use in playing with interactive toy building bricks; Computers and computer hardware; Battery chargers; Batteries

Thinking of using a similar name?
Search 14 million+ trademarks free and see if your brand conflicts with "SMART PLAY" or anything like it, before you file.
Run a free trademark search →

Source: USPTO federal trademark records. Informational only, not legal advice. Status and details may lag the live USPTO database.