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Association and lobbying services, namely, promoting cross-industry accountability in eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy or the illegal dissemination of counterfeit goods to promote brand integrity, and promoting brand safety through greater transparency; business administration of certification programs relating to digital advertising and marketing

Certification services, namely, developing voluntary standards with respect to cross-industry accountability in eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy and the illegal dissemination of counterfeit goods, and promoting business transparency throughout the digital advertising supply chain, all the foregoing for the purpose of certification; Setting standards, namely, development of voluntary standards for cross-industry accountability in eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy and the illegal dissemination of counterfeit goods, and promoting business transparency throughout the digital advertising supply chain