U.S. federal trademark · Serial No. 85215873
Printed materials, namely, books, magazines and newsletters in the field of semiotic science
Business marketing consulting services, namely, decoding cultural signifiers in order to define consumer perception and emotional response to a branded proposition, and then to recode signifiers to define meaning to motivate and influence consumer action and purchase ; Providing a website featuring business and marketing information, namely, intellectual capital and observations
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