THE DIRECTIONS GROUP

Owners

Goods & Services

Product quality testing services; Product testing of new products for others

Market research services; Market assessment services; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing analysis and research services; Business intelligence and analysis of marketing performance and brand performance; Marketing research services in the nature of tracking consumer behavior and analyzing consumer data; Market research for product and concept testing; Providing business advice in the field of qualitative consumer research; Conducting business and market research surveys, namely, product research and concept testing surveys; Conducting consumer surveys for others for purposes of improving product feedback, namely, designing, conducting and analyzing market surveys, business research surveys and customer surveys; Statistical analysis and reporting services for business purposes, namely, providing and creating analytics to assist in the management, tracking and application of survey data; Providing business information online in the field of market research statistics and customer satisfaction; Providing business information online in the field of statistics, online data collection, business, academic and market research, analysis, surveys, and customer experience; Conducting business survey services, namely, analyzing market segmentation and pricing data, competitive benchmarking, purchase behavior and market trends