THE HOOCH LIFE

Owners

Goods & Services

(Based on Use in Commerce) Product research and Product development consultation

(Based on Intent to Use) Computer application software for mobile phones, namely, software for storing and creating cocktail recipes, calculating measuring units, providing drink definitions and for locating bars and liquor stores

(Based on Intent to Use) Publications, namely, magazines, books, pamphlets, newsletters, printed charts, journals and guide books all on the subject of alcohol, bars, bartenders and bartending

(Based on Use in Commerce) Educational services, namely, conducting on-line exhibitions and displays and interactive exhibits in the field of wine, beer and other beverages; Entertainment services, namely, providing webcasts in the field of mixology and cocktail history; Educational and entertainment services, namely, a continuing program about mixology, food and drink, culinary and cocktail history accessible by radio, television, satellite, audio, video and computer networks; Entertainment services, namely, live on-line performances by mixologists, cocktail historians, or bartenders, namely, fixing cocktail drinks as a performance that is primarily for entertainment purposes; Educational and entertainment services, namely, the provision of classes, seminars, workshops, training, lectures, conferences, and exhibitions relating to alcoholic and nonalcoholic beverages; Entertainment services, namely, arranging and conducting of competitions for bartenders, mixologists, chefs, authors and historians, in the fields of cocktail mixing and food and drink preparation; Entertainment services, namely, wine and spirit tastings; Entertainment services, namely, live performances in the nature of mixology or bartending, namely, fixing cocktail drinks as a performance that is primarily for entertainment purposes, or lecture for hire in the field of mixology or bartending by an individual; Publishing of reviews; Publishing of electronic publications on the subject of alcohol, bars, bartenders and bartending; Computer services, namely, providing on-line magazines in the field of bars, bartending, wine, beer and other alcoholic and nonalcoholic beverages; Publishing of books, reviews and other printed matter as well as related electronic data carriers

(Based on Use in Commerce) Business marketing consulting services for the beverage industry; Providing a website featuring reviews of wine, beer and other beverages for commercial purposes; distributorship services in the field of books, reviews and other printed matter as well as related electronic data carriers

(Based on Use in Commerce) Providing an interactive web site featuring information in the field of recipes for alcoholic beverages and cocktails; Providing a web site featuring a searchable collection of alcoholic and non-alcoholic cocktail recipes; Providing an online computer database to consumers featuring information about recipes, ingredients and preparation of alcoholic and non-alcoholic cocktails; Providing a web site featuring reviews on wines, beers and other beverages for wine, beer and beverage appreciation purposes posted by viewers