U.S. federal trademark · Serial No. 77866406
Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; providing incentive award programs for customers through the issuance and processing of points for frequent use of participating businesses; advertising and promotion of the sales and goods of others consisting of the accumulation and distribution of points for purchases from participating merchants and service establishments, which can be redeemed for goods and services
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