U.S. federal trademark · Serial No. 86636553 · Reg. No. 5018824
Advertising and marketing consulting services in the nature of evaluating and analyzing the effectiveness of advertisement placement in written materials by mimicking a real world coffee table environment in test settings, including the use of hidden cameras monitoring the test subject's eyes as he or she encounters an advertisement in a magazine or other written materials, and monitoring and recording the visual reactions of consumers to the written material to see if the individual stops to look at an advertisement or coupon
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