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Downloadable computer software for recording, collecting, storing, organizing, editing, augmenting, enhancing, uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing, and sending and receiving in electronic format video, personal information, messages, graphics, images, audio and audio visual content via global communication networks; software for social networking and soliciting and crowdsourcing personal and professional advice; software to facilitate building and maintenance of personal and professional brands and consumer engagement therewith via endorsements, sponsorships, contests, sweepstakes, rewards programs, gifting and other promotions; software to facilitate personal and professional brand advertising, marketing, promotion, public relations and e-commerce