computer application software for use on mobile phones and tablet computers, namely, a customizable platform for developing interactive applications for use by sports entertainment properties to transmit multimedia content, sporting event information, and interactive experiences related to sports entertainment events, client properties, and patrons and fans, and for use in capturing and analyzing consumer data for sales and marketing purposes

'analyz':53 'applic':2,19 'captur':51 'client':41 'comput':1,11 'consum':54 'content':29 'customiz':14 'data':55 'develop':17 'entertain':24,39 'event':31,40 'experi':35 'fan':46 'inform':32 'interact':18,34 'market':59 'mobil':7 'multimedia':28 'name':12 'patron':44 'phone':8 'platform':15 'properti':25,42 'purpos':60 'relat':36 'sale':57 'softwar':3 'sport':23,30,38 'tablet':10 'transmit':27 'use':5,21,49

UPHORIA

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