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Downloadable software for providing travel and transportation information; Downloadable software for use in urban transportation demand management, predicting traffic flow, generating travel routes, GPS navigation, monitoring, predicting and calculating the trajectory and cost of a particular route of travel, facilitating multi-modal transportation service planning, reservations, and payments, providing travel information, and providing and issuing incentives and rewards to users to use a particular travel route, departure time or mode of transportation; Downloadable software for use in the reduction of traffic congestion; Downloadable software for delivering personalized travel suggestions and recommendations, travel costs, toll cost comparisons, real-time travel insights and traffic updates, and transit options