Providing Internet-based, non-downloadable software applications for data processing, which combines multiple sets of user data from various sources such as publishers, 3rd party data sources, self-reported data and historical response data, to form detailed profiles on consumers for the purposes of optimizing the selection of relevant content, such as advertising, offers, coupons, marketing, and direct engagement

'3rd':26 'advertis':56 'applic':9 'base':4 'combin':14 'consum':43 'content':53 'coupon':58 'data':11,19,28,33,37 'detail':40 'direct':61 'download':7 'engag':62 'form':39 'histor':35 'internet':3 'internet-bas':2 'market':59 'multipl':15 'non':6 'non-download':5 'offer':57 'optim':48 'parti':27 'process':12 'profil':41 'provid':1 'publish':25 'purpos':46 'relev':52 'report':32 'respons':36 'select':50 'self':31 'self-report':30 'set':16 'softwar':8 'sourc':22,29 'user':18 'various':21

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