Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research

'advertis':9,12,31,34 'audienc':2,24 'busi':15 'conduct':1 'effect':10,32 'exposur':6,28 'market':18,20 'measur':3,7,25,29 'media':5,27 'placement':13,35 'regard':23 'research':16,19,21,36 'servic':22 'survey':4,8,14

Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, namely, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information

'audienc':4 'audio':29 'carri':44 'code':60 'communic':68 'comput':17 'confirm':37 'consum':11 'convert':10 'detect':34,49,70 'devic':12,16,20,43,63,66 'devis':32 'dock':56 'electron':19,31,42,55,65 'emit':51 'encod':22,41,54 'exposur':5 'extract':59 'inaud':25 'inform':71 'insert':24 'measur':3,15 'media':7,14 'name':21 'signal':26,35,39,50 'softwar':1,8,18 'station':57 'stream':30 'user':47

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