U.S. federal trademark · Serial No. 90018498
Advertising services, namely, measuring the effectiveness and value of advertising media; analysis of advertising response, namely, counting the number of telephone calls placed by the public in response to a particular advertisement; analysis of advertising response, namely, recording phone calls placed by the public in response to a particular advertisement and determining the words spoken during such recorded phone calls; analysis of advertising response, namely, generating reports summarizing and analyzing words spoken during phone calls placed by the public in response to a particular advertisement
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