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Software as a service (SaaS) services featuring digital marketing software that enables users to conduct A/B testing, multivariate testing, personalization in the nature of tailoring marketing efforts to individual customers or subscribers based on their data, preferences, and behaviors, content targeting, behavioral targeting, and segmentation of markets based on demographics; Providing temporary use of non-downloadable, cloud-based software for tracking, monitoring, and analyzing website visitor behavior using statistical methods to improve conversion rate optimization, for use in business marketing experiments in the nature of A/B testing, personalization in the nature of tailoring marketing efforts to individual customers based on their data, preferences, and behaviors, multi-arm bandit testing, market definition deployment to reporting databases, multivariate testing, multipage testing, and split testing

Downloadable digital marketing software, namely, a mobile application for use in conducting business marketing experiments in the nature of A/B testing, multi-arm bandit testing, market definition deployment to reporting databases, multivariate testing, multipage testing, split testing, and, personalization in the nature of tailoring marketing efforts to customers or subscribers based on their data, preferences, and behaviors