XPERIMENTS

Owners

Goods & Services

Software as a service (SaaS) services featuring digital marketing software that enables users to conduct A/B testing, multivariate testing, personalization in the nature of tailoring marketing efforts to individual customers based on their data, preferences, and behaviors, content targeting, behavioral targeting, and segmentation of markets based on demographics; Providing temporary use of non-downloadable, cloud-based software for tracking, monitoring, and analyzing website visitor behavior using statistical methods to improve conversion rate optimization, for use in business marketing experiments in the nature of A/B testing, multivariate tests, multipage experiments, painted door experiments to gauge user interest in products, feature flagging to test different versions of marketing campaign to enable data-driven marketing optimization, and market definition deployment to reporting databases

Downloadable software in the nature of a mobile application for conducting business marketing experiments, in the nature of A/B testing, multivariate testing, multipage experiments, painted door experiments to gauge user interest in products, feature flagging to test different versions of marketing campaign to enable data-driven marketing optimization, and market definition deployment to reporting databases