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CONTENT MANAGEMENT SOFTWARE FOR USE IN THE REMOTE OR LOCAL SCHEDULING, MAINTENANCE AND DISPLAY OF ELECTRONIC ADVERTISING AND OTHER MULTIMEDIA CONTENT ON IN-STORE ELECTRONIC DISPLAY INTERFACES, FOR RETAIL OR POINT-OF-SALE APPLICATIONS; DIGITAL DISPLAY SOFTWARE, NAMELY, SOFTWARE TO BE USED IN THE DISPLAY OF ADVERTISING OR OTHER MULTIMEDIA CONTENT STORED LOCALLY OR ON A COMPUTER NETWORK, ON FIXED OR MOBILE DEVICES IN RETAIL AND POINT-OF-SALE APPLICATIONS; POINT-OF-SALE COMPUTER SOFTWARE, NAMELY, SOFTWARE TO BE USED BY VENDORS OR CUSTOMERS TO ASSIST IN POINT-OF-SALE TRANSACTIONS BY ALLOWING FOR THE CREATION OR FURTHERANCE OF POINT-OF-SALE TRANSACTIONS USING INTERACTIVE DISPLAYS AND MEDIA CONTENT ON FIXED OR MOBILE DEVICES